Retention & Content Strategist
eCom | Email Marketing | Tiktok
Skills & Services
What I Bring to the Table.
Copywriting.
Email | Ecommerce | Social
Words that sell, not just sit pretty.
I write punchy, scroll-stopping copy that makes people click, buy, and come back for more — without sounding like a robot or a brochure.
Social Media.
Organic & Influencer Marketing
Built a 50K+ follower network from scratch and helped clients gain 50K+ more through strategic content and influencer outreach. With 4+ years of experience, I understand platform algorithms and run campaigns that connect, engage, and convert.
Creative Direction.
Campaign & Creative Strategy
Conversion-focused ideas translated into clean, high-performing visuals. Clear direction for designers, structured content for creators, and collaboration that keeps campaigns aligned from brief to launch.
E-Commerce.
Strategy & CRO
From email flows to landing pages, every touchpoint is an opportunity to convert. I optimize UX, copy, and strategy to drive measurable growth—turning passive visitors into loyal buyers..
RESULTS
100K +
Followers Gained for Clients.
$687k +
Email -Attributed Revenue.
10 +
Clients Served.
How It Started. Where It’s Going.
I got my start in marketing at 14, running theme pages on Instagram and building online communities from scratch. What began as a curiosity turned into late nights learning how to get clicks, sell products, and write posts that actually sparked engagement. That early hustle eventually led me to complete a program in Business Marketing in Canada, where I developed core competencies in marketing strategy and copywriting.
Now I’m a lifecycle marketing specialist with 5+ years of experience driving acquisition, retention, and revenue for DTC brands. I focus on email strategy, conversion copywriting, and full-funnel optimization across platforms like Shopify, Mailchimp, and Klaviyo—using A/B testing and data to fuel growth.
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CLIENTS & COLLABORATIONS
CASE STUDIES
