How One Change Boosted Email Clicks for Elfbar by 94%

The Challenge

By mid-October, Elfbar Canada was seeing email open rates hold steady, but the click-through rates were dipping, often falling below 6%. Despite high seasonal interest, the email experience wasn’t converting attention into action.

The Insight

After auditing our email structure, it became clear:Too many distractions. Not enough clarity.

We needed to streamline how our offer was presented—especially during high-volume campaigns like Halloween.

The Strategy

For a major Halloween drop, we tested a one-key-visual layout supported by three bundled offers, focused purely on:

• ✴️ Strong seasonal imagery

• 📧 Clear Placement for bundles

• 🛒 Straightforward CTAs

The goal was to cut friction, highlight urgency, and make tapping the offer effortless.

The Result

This layout shift drove immediate performance wins:

• 📈 Click-through rate increased by 94%

• 💰 Email revenue hit $5,000 on this single send

• ⏱️ Campaign prep time was actually reduced due to the focused layout

The Takeaway

One change. Big impact.

When structure is clear, conversion follows. Strong visuals, simple layout, and bundle logic = high clicks & high revenue.